Connect Merchant Center to Claude in 2 Minutes
PaidSync connects Google Merchant Center to Claude via MCP. Claude gets read access to your product feed, product status, disapprovals, and Shopping performance data through conversation.
Setup time: 2 minutes. Free plan available. No credit card required.
5-Step Setup
Sign up at paidsync.ai/signup
Takes 10 seconds. Google or email sign-in. Free plan is 15 tasks per month at $0.
Connect Merchant Center via Google OAuth
In your PaidSync dashboard, click Connect Merchant Center. Authorize with the Google account that manages your Merchant Center. PaidSync requests the https://www.googleapis.com/auth/content scope for read access to your product feed and status. Takes 60 seconds.
Copy your PaidSync API key
From the dashboard, copy your API key. It starts with ps_ and is unique to your account.
Add PaidSync to Claude from the connector directory
In claude.ai or the Claude Desktop app, open Settings, then Connectors, search PaidSync, and click Connect.
Sign in with your PaidSync login. That OAuth sign-in is what lets Claude apply changes. Connectors work on every Claude plan, including Free.
Using Claude Code instead? Run claude mcp add --transport http paidsync https://mcp.paidsync.ai/mcp, then type /mcp inside a session to sign in.
On a client with no directory, or on a Team or Enterprise workspace where an owner has not enabled connectors yet, add PaidSync as a custom connector with the server URL instead:
https://mcp.paidsync.ai/mcpPrefer an API key for read-only reports? Use https://mcp.paidsync.ai/mcp?api_key=ps_your_key_here as the connector URL. Applying a change still requires the OAuth sign-in.
Test the connection
Ask Claude: "How many products are disapproved in my Merchant Center?"
Claude returns the count and the specific disapproval reasons from your live product feed. Try: "Show me all products with missing GTIN"
What Claude Can Do with Merchant Center
- Count and categorize disapprovals. Claude pulls your disapproved products and groups them by disapproval reason. You see exactly how many are affected by each issue in a single response.
- Find missing attributes. Claude scans your product feed and returns a list of products missing required attributes like GTIN, brand, MPN, or product category.
- Check feed health. Claude reviews your Merchant Center diagnostics, including account-level issues, feed-level warnings, and item-level errors, and prioritizes them by how many products are affected.
- Cross-reference with Google Ads. If you also connect Google Ads, Claude can show which disapproved products are linked to active Shopping campaigns that are now receiving zero impressions.
- Track product approval status over time. Ask Claude to compare your product approval count this week vs last week to see whether a feed fix actually worked.
The Merchant Center connection is read-only. Claude can audit and analyze your feed but cannot modify product data directly. Changes to product attributes happen in your CMS or feed source.
Frequently Asked Questions
How do I connect Merchant Center to Claude?
Sign up at paidsync.ai, connect Merchant Center via Google OAuth, then search PaidSync in Claude under Settings, Connectors and click Connect, then ask Claude how many products are disapproved. Full setup takes 2 minutes.
What Merchant Center data can Claude access?
Claude can access your product feed, product status (approved, disapproved, pending), disapproval reasons, product attributes, feed health issues, and Shopping performance data including impressions and clicks by product.
Can Claude fix product disapprovals?
Claude can identify exactly which products are disapproved and what attribute is missing or incorrect. Fixing the underlying product data requires editing your feed or CMS, but Claude gives you the precise list of changes needed with product IDs and reasons.
Does PaidSync connect Merchant Center to Google Ads too?
Yes. Connect both Merchant Center and Google Ads to PaidSync and Claude can cross-reference disapproved products with active Shopping campaigns. It shows you which campaign groups are losing impressions because of feed issues.
What Google OAuth scope does PaidSync request for Merchant Center?
PaidSync requests https://www.googleapis.com/auth/content for Merchant Center. This gives read access to your product data, feed status, and account diagnostics. The connection is read-only.
Is PaidSync free to use with Merchant Center?
Yes. Free plan gives 15 tasks per month at $0. Pro starts at $99/month for 600 tasks and goes up to $199/month for 4,000 tasks. Team plans start at $249/month for 5 seats. No credit card needed to start.
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