Connect TikTok Ads to Microsoft Copilot by adding PaidSync as a tool in Copilot Studio. Server URL https://mcp.paidsync.ai/mcp, sign-in with OAuth 2.0. Copilot then reads your TikTok campaigns, pulls spend and ROAS, audits creative performance, and pauses ad groups or adjusts budgets and bids through conversation. Every change is held for your approval before it runs. No coding required.
PaidSync is a verified TikTok Marketing Partner. The connection goes through the official TikTok for Business API, so every number Copilot returns is pulled live from TikTok's servers, not estimated or cached.
Once your TikTok Ads account is connected through PaidSync, Copilot has 13 TikTok tools through the TikTok for Business API: reporting, plus pause, enable, budget and bid changes on existing campaigns. Campaign creation stays in TikTok Ads Manager. Here is what that covers in practice.
Ask Copilot for spend, impressions, clicks, CTR, CPM, CPC, conversions, and ROAS for any date range. Copilot formats the data into a readable summary and flags campaigns that are trending down compared to the prior period.
TikTok audiences tire of creatives faster than most platforms. Copilot can scan your active ad groups, identify creatives with declining CTR or rising CPM, and flag which ones need rotation. This is the most common source of wasted TikTok spend.
Copilot can raise or lower daily budgets, switch bid strategies, and pause underperforming ad groups. Every change is confirmed in the conversation before it goes live. You stay in control.
Copilot can list your active audiences, check custom audience sizes, review interest and behavior targeting, and identify overlapping audiences that inflate CPM.
Ask Copilot to verify your TikTok pixel is firing on the right events. Broken pixel events are a silent budget drain because TikTok's algorithm optimizes for whatever events it receives, not the ones you intended.
The setup takes under 5 minutes. No developer tools required.
Go to paidsync.ai/signup and sign up with Google or email. Free plan, no credit card. You get 15 tasks per month to start.
In the PaidSync dashboard, click Connect TikTok Ads. You will be redirected to TikTok for Business to authorize access via OAuth. Select the ad accounts you want Copilot to access and confirm. Your TikTok credentials are never shared with Microsoft or stored by PaidSync beyond the OAuth token.
OAuth 2.0 is the default. Copilot Studio discovers PaidSync's sign-in metadata on its own and you log in with your PaidSync login. Any change to your account needs OAuth. For read-only use, an API key from PaidSync Settings (format: ps_...) also works, sent as a query parameter named api_key.
Microsoft 365 Copilot reaches custom MCP servers through a Copilot Studio agent. In Copilot Studio open your agent, then Tools, Add a tool, New tool, Model Context Protocol. Server name PaidSync, a short description, and the server URL:
https://mcp.paidsync.ai/mcp
Authentication: choose OAuth 2.0, then Dynamic discovery (PaidSync publishes the discovery metadata Copilot Studio looks for), or API key sent as a Query parameter named api_key with your ps_ key. Transport is Streamable HTTP. Click Create, then Add to agent.
Publish the agent to the Microsoft 365 Copilot channel. Most tenants need an admin to approve it before it appears in Teams and Microsoft 365 Copilot. Copilot Studio needs a work or school account, included with Microsoft 365 Copilot licences or as a standalone Copilot Studio subscription or trial. The consumer Copilot app does not accept custom MCP servers. Field-by-field walkthrough: Connect any ad platform to Microsoft Copilot.
Open a Copilot conversation and type: "Show me my TikTok Ads campaigns." If your campaign names appear, the connection is live. From here, Copilot reads and manages your TikTok account through PaidSync, with every change held for approval.
GitHub Copilot in VS Code is a different product from Microsoft 365 Copilot. Press Cmd+Shift+P (Ctrl+Shift+P on Windows), run MCP: Add Server, choose HTTP, paste the same URL https://mcp.paidsync.ai/mcp, and sign in when prompted.
These are real questions you can ask Copilot once TikTok Ads is connected. No commands, no syntax. Just ask.
If your team runs on Microsoft 365, connecting TikTok Ads to Copilot means your ad management stays inside the same environment as Teams, Outlook, and Excel. You can ask Copilot about TikTok performance in the same conversation where you are drafting a client email or reviewing a budget spreadsheet. The agent reaches Teams and Microsoft 365 Copilot once it is published to the Microsoft 365 Copilot channel and, in most tenants, an admin has approved it.
For agencies managing multiple clients, PaidSync supports multi-account access. Connect several TikTok Ads accounts and specify the client in your Copilot prompt. Copilot routes the query to the right account.
PaidSync also works with Claude, ChatGPT, Gemini, and Perplexity. Connect your TikTok Ads once and switch AI engines without reconnecting.
PaidSync is free to start. The free plan includes 15 tasks per month at $0, no credit card required. That is enough to run reports, check creative health, and test the connection. Pro starts at $99/month for 600 tasks, with options at $149/month for 1,200 tasks and $199/month for 4,000 tasks. Team plans start at $249/month for 5 seats with shared tasks, and Done For You is fully managed at custom pricing.
See full details on the pricing page.
Yes, through Copilot Studio. Microsoft 365 Copilot reaches custom MCP servers through a Copilot Studio agent, which needs a work or school account. Add PaidSync as a Model Context Protocol tool at https://mcp.paidsync.ai/mcp, sign in with OAuth 2.0, and publish the agent to the Microsoft 365 Copilot channel. Copilot then has live TikTok Ads access. GitHub Copilot in VS Code is a separate product and connects to the same endpoint. The consumer Copilot app does not accept custom MCP servers.
Yes. PaidSync has a free plan with 15 tasks per month at $0, no credit card required. Pro starts at $99/month for heavier use, and Team plans start at $249/month for 5 seats.
Yes. Through PaidSync, Copilot can pause ad groups, adjust budgets, update targeting, and modify bids. Campaign creation stays in TikTok Ads Manager. Every write action requires your confirmation in the chat before anything changes.
Yes. PaidSync is a verified TikTok Marketing Partner. The connection uses the official TikTok for Business API.
Copilot can access campaigns, ad groups, ads, audiences, pixel events, creative performance, spend, CPM, CPC, CTR, conversions, and ROAS. Read plus manage access (pause, budgets, bids, targeting) through the TikTok for Business API, every change held for approval.
Yes. The same PaidSync account works with ChatGPT, Claude, Gemini, Perplexity, and Microsoft Copilot. Connect TikTok Ads once and use whichever AI you prefer. We have separate guides for each AI engine.
PaidSync connects TikTok Ads, Google Ads, Meta Ads, LinkedIn Ads, GA4, GTM, and Merchant Center to Copilot and every major AI with 500+ tools.
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